Big brands asked to donate social feeds to small businesses

A new initiative has been created to help larger brands use their influence and social followings to lend support to small businesses. Small businesses impacted by the crisis are being asked to add the hashtag “#LikeALocal” to an Instagram post to signal that they are willing to participate. Big brands search the hashtag on Instagram or by using one of their social listening tools to find a local business they’d like to support, reposting their post and explaining why. From there, the brands are encouraged to get in touch with the small business directly to find out if there are other forms of media they might be able to donate.