Beer Company donates 135,000 facemasks to restaurants across Canada, plus re-opening kits that include hand sanitizer, sanitizer towers, social-distancing signage and support in going contactless with menus through QR-Code coasters, tent cards and point-of-sale integration.

Labatt is also supporting the safe re-opening of restaurants and businesses as a corporate partner to roll out the POST Promise — a private sector-led program that allows business owners to sign a declaration to uphold five key steps to help prevent the spread — and through brand initiatives, including Stella Artois’ Rally for Restaurants gift-card program.