It’s a program any business can benefit from no matter where the are in their COVID-reopening journey. The strategy focuses on employees as advocacy champions because when employees feel able to come back to work safely, their positive attitude will inspire customers to return. Business owners and managers must make good on that promise and commit to an appropriate action plan that keeps their workplace safe. Employees are given an option to play a big role in our initiative, too. Through simple how-to’s Employees are invited to record a 10-20 second video about the steps their workplace has taken to protect them, which the program will share on social media channels to help promote the business.

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