A shop local campaign in Edmonton encourages locals to #adoptashopYEG

A local Edmonton blogger spearheaded this campaign which is on its third iteration. Struggling businesses are nominated to be adopted and people sign up and commit to spending a certain amount in the shop (i.e., $60). The list of shops represented 50% BIPOC (Black, Indigenous, People of Colour)-Owned shops. In November 2020, 200 sign up spots were filled for #AdoptAShopYEG: ATB Neighbourhood Hop! At a $60 minimum spend per person, we’ll collectively spend $12,000 at 64 businesses across Edmonton. Patrons are also encouraged to post on social media.