As part of its commitment to Kitchener-Waterloo, Sherpa Marketing wants to help by providing $25,000 in professional marketing services to one local company hit by the economic effects of COVID-19. Local Kitchener-Waterloo companies who want to donate their time, products or services can do so by joining the Adopt-A-Business Challenge. Sherpa will evaluate applicants and choose a company in Kitchener-Waterloo most in need. Of particular concern to Sherpa Marketing are all the small businesses that make Kitchener-Waterloo so diverse and vibrant.

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