City of Toronto launches ShowLoveTO Winter Activation Grant Program to support Toronto’s main street businesses by promoting events celebrating art, culture and community to encourage business during winter

ShowLoveTO Winter Activation Grant. Business Improvement Associations (BIA), community groups, not-for-profits and charitable organizations are eligible to apply. The program will fund 50 per cent of eligible project costs such as winter lighting, additional marketing and advertising, and supplemental sidewalk snow clearing. Applications are now available and the deadline to apply for the ShowLoveTO Winter Activation Grant Program is Monday, November 30 at 4:30 p.m. Applications are available online.

ShowLoveTO Partnership Program
The ShowLoveTO Partnership Program is intended for community activations in Toronto between January 1 and December 31, 2021. Registered not-for-profit organizations, community groups and charities that serve Toronto residents and promote opportunities for the community to give back are eligible to apply. Activations may be online or in person and may include performing arts, dance, drama, comedy, virtual-online events, music, visual arts, literary arts, interdisciplinary arts, photography, craft, design, as well as expressions of history and heritage. All activations must demonstrate the capacity to follow current provincial and municipal public health guidelines. Applicants can apply for one-time support of up to 50 per cent of eligible project costs. Applications are now available and the deadline to apply for the ShowLoveTO Partnership Program is Friday, December 11 at 5 p.m.