Independent movie theatre in Toronto “sells” seats to raise needed funds to survive COVID19-related closure.

To help keep the community engaged and to ensure the Fox Theatre in Toronto’s Beach neighbourhood will still be in business once the virus restrictions are lifted, a fundraising campaign was started by the theatre. For $150, plus taxes, community could purchase a plaque with their name on it to be put on seats at the historic theatre. The Fox posted information about the sale on their website and within a short amount of time all 251 seats were “sold”. The theatre later sold naming rights for other parts of the building.