The goal of the 2021 Community Sustainability campaign is to reciprocate local giving; this time, offering a helping hand to the Edmonton-based businesses that have supported the community. By committing to becoming a monthly donor for Boyle Street Community Services, donors will also be supporting a local business of their choice. Donors will be sent a gift card equal to the value of the first month’s donation to the local business of choice

It’s a program any business can benefit from no matter where the are in their COVID-reopening journey. The strategy focuses on employees as advocacy champions because when employees feel able to come back to work safely, their positive attitude will inspire customers to return. Business owners and managers must make good on that promise and commit to an appropriate action plan that keeps their workplace safe. Employees are given an option to play a big role in our initiative, too. Through simple how-to’s Employees are invited to record a 10-20 second video about the steps their workplace has taken to protect them, which the program will share on social media channels to help promote the business.

Québec residents are encouraged to buy a product or service from a Québec-based startup, in order to support the province’s economy during the COVID-19 pandemic. The goal of the event is to make up for lost funding and sales faced by some of the startups. The event’s organizers have compiled a list of startups in the province as a resource for people looking to participate. The goal of the event is to broaden Québec residents’ awareness of provincially-made products and services, in order to make up for lost funding and sales faced by some of the startups.